Analyze – Define – Implement – Measure – Optimize
These are the buzzwords not only in online marketing. Because they describe step by step the daily work of an online marketing specialist. After the initial analysis, the measures are defined, followed by implementation and the associated measurement of success. Because only by this measurement it can be recognized whether the measures are target-oriented and successful or not. In order to be able to make these analyses in online marketing, you have the possibility of web analysis different tools.
The most common application in web analytics is Google Analytics or Matomo, but Facebook also offers its own analysis tool tool to check the effectiveness of social activities on Facebook and Instagram.
Through the different analytics tools, we have different things to track on the websites in online marketing. Here we distinguish the following tracking
This can be sales but also the submission of a contact form or the subscription to the newsletter.
In this form of tracking, user actions on the website are tracked. The events include the normal page view, the click on an internal banner, a click on an email address, the download of a PDF or the clicks on certain buttons.
As mentioned earlier, web tracking gives us the ability to target the success of specific campaigns.
As you can see from the previous paragraphs, web tracking is a very important part of online marketing. Because without success control no target-oriented marketing can be carried out. We work with you to determine what data should be collected on your site and how it can be collected using web tracking. After the conception phase we go into implementation
You want to have your web tracking checked or you finally want to be able to measure your campaigns, then don’t hesitate to contact us.
Hagenwiesen 70 73105 Dürnau Germany
Bismarckplatz 4 70197 Stuttgart Germany