WISSENSDATENBANK
E-Commerce Glossar
461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.
Hyperlocal Delivery
A delivery model that focuses on fast, local deliveries within a specific area.Impulse Buying
The act of making unplanned and spontaneous purchases, often influenced by emotions or attractive promotions.In-App Purchase (IAP)
The ability to make purchases within a mobile app, often for digital goods or premium features.Inbound Marketing
A marketing approach that focuses on attracting customers through content and interactions.Incoterms (International Commercial Terms)
Standardized terms used in international trade to specify shipping responsibilities and costs.Influencer Agreement
A formal contract outlining terms and conditions for influencer marketing partnerships.Influencer Campaign
A marketing campaign that involves collaborating with influencers to promote products or services.Influencer Marketing
Collaborating with social media influencers to promote products or services.Information Architecture
The organization and structuring of content and information on a website or application for user-friendly navigation.Inventory Allocation
The process of distributing inventory across different warehouses or sales channels.Inventory Buffer
Extra stock kept on hand to prevent stockouts during demand fluctuations.Inventory Forecasting
Predicting future inventory needs based on historical sales data.Inventory Management
The process of overseeing and controlling a company's inventory.Inventory Shrinkage
The loss of inventory due to theft, damage, or administrative errors.Inventory Turnover
A measure of how quickly a business sells its inventory over a specific period.Inventory Turnover Rate
A measure of how quickly inventory is sold within a specific time period.JSON-LD (JavaScript Object Notation for Linked Data)
A structured data format used to provide search engines with information about a web page's content.Key Account Management
Managing relationships with high-value customers or clients.Key Performance Indicator (KPI)
A measurable metric used to evaluate the performance of a business or specific aspects of it.Keyword Density
The percentage of times a specific keyword appears in a piece of content compared to the total number of words.Keyword Research
The process of identifying and selecting keywords for optimizing content and SEO.Keyword Stuffing
An outdated and unethical SEO practice of overloading web content with keywords to manipulate search engine rankings.Kiosk Shopping
E-commerce transactions conducted at self-service kiosks in physical locations.KPI (Key Performance Indicator)
Metrics used to evaluate the success of an e-commerce business.
Bereit für Ihren E-Commerce Erfolg?
APOLLOBASE begleitet Sie bei der Umsetzung Ihrer E-Commerce Strategie — von der Plattformwahl bis zum Go-Live.
Kostenlose Erstberatung