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E-Commerce Glossar
461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.
Fulfillment Service
A third-party provider that handles order processing and shipping for E-commerce businesses.Fulfillment Time
The amount of time it takes to process and ship an order to the customer.Gated Content
Content accessible to users only after taking a specific action.Gateway Timeout
An error message indicating that a server did not receive a timely response from another server.Geo-Blocking
Restricting access to content or services based on a user's geographic location.Geo-Fencing
Using GPS or RFID technology to create virtual boundaries for location-based marketing and notifications.Geolocation
Determining a user's physical location through their device's IP address or GPS coordinates.Geotargeting
Delivering content or advertising to a specific audience based on their geographic location.Gift Card
A prepaid card used as a payment method for online or in-store purchases.Global E-commerce
Selling products or services to customers in different countries worldwide.Google Adsense
A program by Google that allows website owners to display ads and earn revenue based on clicks and impressions.Google Analytics
A web analytics service offered by Google that tracks and reports website traffic and user behavior.Gross Merchandise Value (GMV)
The total value of merchandise sold on an E-commerce platform.Gross Profit Margin
The percentage of revenue that represents profit after deducting the cost of goods sold.Growth Hacking
Strategies and techniques aimed at rapid and sustainable business growth.Growth Marketing
A data-driven approach to marketing focused on rapid and sustainable business growth.Guest Checkout
Allowing customers to complete purchases without creating an account.Headless E-commerce
An E-commerce architecture where the front-end (user interface) and back-end (business logic) are decoupled, allowing for more flexibility and customization.Heatmap
A visual representation of data showing where users interact with a web page.Heatmap Analysis
Studying heatmap data to understand where users are clicking, moving, or interacting on a webpage.High-Risk Merchant
A business that is considered high-risk by payment processors due to factors like chargeback rates or industry type.HTTPS (Hypertext Transfer Protocol Secure)
A secure version of the HTTP protocol, ensuring encrypted data transmission between web browsers and servers.Hybrid E-commerce Model
Combining multiple business models, such as B2B and B2C, within the same platform.Hyper-Personalization
Advanced personalization techniques that use real-time data to deliver highly relevant content.
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