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E-Commerce Glossar

461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.
  • Fulfillment Service

    A third-party provider that handles order processing and shipping for E-commerce businesses.
  • Fulfillment Time

    The amount of time it takes to process and ship an order to the customer.
  • Gated Content

    Content accessible to users only after taking a specific action.
  • Gateway Timeout

    An error message indicating that a server did not receive a timely response from another server.
  • Geo-Blocking

    Restricting access to content or services based on a user's geographic location.
  • Geo-Fencing

    Using GPS or RFID technology to create virtual boundaries for location-based marketing and notifications.
  • Geolocation

    Determining a user's physical location through their device's IP address or GPS coordinates.
  • Geotargeting

    Delivering content or advertising to a specific audience based on their geographic location.
  • Gift Card

    A prepaid card used as a payment method for online or in-store purchases.
  • Global E-commerce

    Selling products or services to customers in different countries worldwide.
  • Google Adsense

    A program by Google that allows website owners to display ads and earn revenue based on clicks and impressions.
  • Google Analytics

    A web analytics service offered by Google that tracks and reports website traffic and user behavior.
  • Gross Merchandise Value (GMV)

    The total value of merchandise sold on an E-commerce platform.
  • Gross Profit Margin

    The percentage of revenue that represents profit after deducting the cost of goods sold.
  • Growth Hacking

    Strategies and techniques aimed at rapid and sustainable business growth.
  • Growth Marketing

    A data-driven approach to marketing focused on rapid and sustainable business growth.
  • Guest Checkout

    Allowing customers to complete purchases without creating an account.
  • Headless E-commerce

    An E-commerce architecture where the front-end (user interface) and back-end (business logic) are decoupled, allowing for more flexibility and customization.
  • Heatmap

    A visual representation of data showing where users interact with a web page.
  • Heatmap Analysis

    Studying heatmap data to understand where users are clicking, moving, or interacting on a webpage.
  • High-Risk Merchant

    A business that is considered high-risk by payment processors due to factors like chargeback rates or industry type.
  • HTTPS (Hypertext Transfer Protocol Secure)

    A secure version of the HTTP protocol, ensuring encrypted data transmission between web browsers and servers.
  • Hybrid E-commerce Model

    Combining multiple business models, such as B2B and B2C, within the same platform.
  • Hyper-Personalization

    Advanced personalization techniques that use real-time data to deliver highly relevant content.

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