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E-Commerce Glossar
461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.
Cross-Sell Strategy
Encouraging customers to purchase complementary or related products when making a purchase.Cross-Selling
Recommending related products to customers during the purchase process.Cross-Site Scripting (XSS)
A security vulnerability that allows malicious scripts to be injected into web pages viewed by other users.Crowdfunding
Raising funds for a project or business through contributions from a large number of people, typically online.Crowdsourced Reviews
Product reviews collected from a large group of customers.Crowdsourcing
Obtaining ideas, content, or services by soliciting contributions from a large groupCustomer Acquisition Cost (CAC)
The cost associated with acquiring a new customer through marketing efforts.Customer Acquisition Funnel
The process of turning potential customers into paying customers.Customer Churn Rate
The percentage of customers who stop doing business with a company over a certain period.Customer Feedback Loop
A system for collecting, analyzing, and acting on customer feedback.Customer Feedback Survey
A tool used to collect customer opinions about products, services, or experiences.Customer Journey Mapping
Visualizing the steps a customer takes from awareness to purchase.Customer Lifetime Value (CLTV or CLV)
The predicted revenue a customer will generate over their entire relationship with a business.Customer Lifetime Value (CLV or LTV)
The predicted net profit a company can expect from a customer over the course of their relationship.Customer Lifetime Value (CLV)
The predicted net profit a company can expect from a customer over their relationship.Customer Onboarding
The process of welcoming new customers and guiding them through initial product use.Customer Relationship Management (CRM) Software
Tools and software used to manage and analyze customer interactions and data.Customer Retention Rate
A metric that measures the percentage of customers who continue to buy from a business over time.Customer Reviews
Feedback and opinions from customers about products or services.Customer Segmentation
Dividing customers into groups based on common characteristics for tailored marketing.D2C (Direct-to-Consumer)
A business model where products are sold directly to consumers, bypassing traditional retail.Data Migration
The process of transferring data from one system to another, often during platform upgrades.Data Privacy
The protection of personal and sensitive information collected from customers.Data-Driven Marketing
Making marketing decisions based on data analysis and insights.
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