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E-Commerce Glossar
461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.
CMS (Content Management System)
Software used to manage and publish digital content.Commerce API
An application programming interface that allows businesses to integrate E-commerce features into their apps or websites.Commerce Cloud
A cloud-based E-commerce platform that enables businesses to manage online sales.Commerce-as-a-Service (CaaS)
A cloud-based E-commerce solution that provides businesses with flexible commerce capabilities.Commission-Based Model
A pricing structure where revenue is earned through a percentage of sales.Competitive Analysis
The process of evaluating competitors to identify strengths, weaknesses, and market opportunities.Consumer Behavior
The study of how individuals make purchasing decisions.Content Management System (CMS)
A software platform for creating and managing digital content.Content Marketing
Creating and sharing valuable content to attract and engage customers.Content Marketing Strategy
A documented plan outlining the creation and distribution of content to achieve specific marketing goals.Content Personalization
Customizing content based on user preferences or behavior.Content Syndication
Distributing content across multiple online platforms or websites to reach a larger audience.Conversion Funnel
The series of steps a visitor goes through before completing a desired action.Conversion Optimization
The process of improving a website's performance to increase conversions.Conversion Pixel
A small piece of code embedded in a webpage to track conversions.Conversion Rate
The percentage of website visitors who complete a desired action.Conversion Rate Optimization (CRO)
The process of improving a website or landing page to increase the percentage of visitors who take a desired action,…Conversion Tracking
Monitoring and analyzing user actions that lead to desired outcomes, like purchases.Cookies
Small pieces of data stored on a user's device to track online behavior.Cost Per Acquisition (CPA)
The cost associated with acquiring a new customer through marketing efforts.CRM (Customer Relationship Management)
Tools and strategies for managing customer interactions and data.Cross-Border E-commerce
The practice of selling products to customers in different countries.Cross-Device Tracking
The ability to track a user's interactions across multiple devices.Cross-Docking
A logistics strategy where products are transferred directly from receiving to shipping to minimize storage time.
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