WISSENSDATENBANK

E-Commerce Glossar

461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.

  • Breadcrumb Navigation

    A navigation aid that shows users their location within a website's hierarchy.

  • Brick-and-Mortar

    Traditional physical retail stores.

  • Bundling Strategy

    Combining multiple products or services into one package for sale.

  • Buy Box

    The section on a product page where customers can add an item to their cart.

  • Buyer Persona

    A fictional representation of an ideal customer based on market research.

  • Buyer’s Journey

    The stages a buyer goes through, from awareness to purchase, in the sales process.

  • Call to Action (CTA)

    A prompt that encourages users to take a specific action, such as "Buy Now" or "Sign Up."

  • Cart Abandonment Rate

    The percentage of online shoppers who add items to their cart but do not complete the purchase.

  • Cart Conversion Rate

    The percentage of shopping carts that result in completed purchases.

  • Cart Recovery Email

    An automated email sent to customers who abandon their online shopping carts.

  • Catalog Management

    The process of organizing and maintaining an E-commerce product catalog.

  • Channel Marketing

    Strategies to promote products through various sales channels.

  • Channel Partner

    A third-party company that helps distribute and sell products.

  • Chargeback

    A dispute initiated by a customer with their credit card company, resulting in a refund of a purchase.

  • Chargeback Fraud

    When a customer falsely disputes a charge, leading to a chargeback.

  • Checkout Flow

    The series of steps a customer goes through to complete an online purchase.

  • Checkout Optimization

    The process of streamlining and improving the online checkout process to reduce cart abandonment rates.

  • Checkout Page Optimization

    The process of improving the design and functionality of the checkout page to enhance the user experience and reduce cart…

  • Checkout Process

    The steps a customer takes to complete a purchase on an E-commerce website.

  • Churn Rate

    The rate at which customers stop using a product or service.

  • Click Fraud

    Illegitimate clicks on online ads to generate false impressions or clicks.

  • Click-and-Collect

    A shopping method where customers purchase items online and pick them up in-store.

  • Click-Through Rate (CTR)

    The percentage of users who click on a specific link or advertisement.

  • Click-to-Call

    A feature enabling website visitors to call a business directly by clicking a button.

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