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E-Commerce Glossar
461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.
API Key
A code passed in by computer programs to identify the calling program when interacting with APIs.App Store Optimization (ASO)
The process of optimizing a mobile app's visibility and ranking in app stores.Application Programming Interface (API)
A set of rules and protocols that allow different software applications to communicate and share data.ARPU (Average Revenue Per User)
The average income generated by each customer.Attribution Model
A framework for analyzing which touchpoints in the customer journey contributed to a conversion.Auto-Responder
An automated email response system used in marketing and customer service.Automated Marketing Campaign
A marketing strategy that uses software to send personalized messages based on user behavior.Average Order Value (AOV)
The average value of orders placed by customers on an E-commerce website.Average Revenue Per User (ARPU)
The average revenue generated per user or customer.B2B (Business-to-Business)
E-commerce transactions between businesses.B2B (Business-to-Business) Sales
Transactions between businesses, where one business sells products or services to another.B2B E-commerce Platform
A digital platform designed specifically for business-to-business transactions.B2B Marketplace
An online platform where businesses sell products or services to other businesses.B2B2C (Business-to-Business-to-Consumer)
E-commerce transactions involving multiple parties, typically a manufacturer, retailer, and end consumer.B2C (Business-to-Consumer)
E-commerce transactions between businesses and consumers.B2C (Business-to-Consumer) E-commerce
E-commerce transactions between businesses and individual consumers.B2G (Business-to-Government)
E-commerce transactions between businesses and government entities or agencies.Back-End
The behind-the-scenes technology and databases that power an e-commerce website.Backlink
An incoming link from one website to another, important for SEO.Banner Ad
A graphical advertisement displayed on a website, often in the form of a rectangular image or animation.Behavioral Targeting
A method of displaying personalized content or ads to users based on their online behavior and preferences.BOPIS (Buy Online, Pick Up In-Store)
A shopping method where customers purchase items online and pick them up at a physical location.Bounce Rate
The percentage of visitors who leave a website after viewing only one page.Brand Advocacy
When customers actively promote and support a brand through word-of-mouth.
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