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E-Commerce Glossar

461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.

  • Two-Factor Authentication (2FA)

    A security feature that requires two forms of verification to access an account.

  • Unboxing Experience

    The experience a customer has when opening a purchased product, often used as a marketing tactic.

  • Unified Commerce

    A business strategy that integrates all sales channels into a single, cohesive system.

  • Upsell Funnel

    A sales funnel designed to encourage customers to purchase higher-value products.

  • Upsell Strategy

    A technique to encourage customers to purchase a higher-priced product or upgrade to a premium version.

  • Upselling

    Encouraging customers to buy a more expensive or upgraded version of a product.

  • User Engagement

    The level of interaction and involvement users have with a website or app.

  • User Experience (UX)

    The overall experience a user has while interacting with a website or application.

  • User Experience (UX) Design

    The process of designing a product or website with a focus on optimizing the overall experience for users.

  • User Flow

    The path users take through a website or app to achieve a specific goal.

  • User Interface (UI)

    The visual elements and design of a website or application.

  • User Interface (UI) Design

    Designing the visual elements and layout of a website or application.

  • User Journey

    The complete experience a customer goes through when interacting with a brand, from discovery to purchase.

  • User Retention Rate

    A measure of how well a business retains its customers over time.

  • User-Generated Content (UGC)

    Content created by customers or users, such as product reviews and social media posts.

  • User-Generated Content (UGC) Strategy

    A plan for encouraging customers to create and share content related to a brand or product.

  • Value Proposition

    A clear statement that explains the unique benefits and value a product or service offers to customers.

  • Value-Added Reseller (VAR)

    A company that enhances a product or service and resells it as a complete solution.

  • Value-Added Tax (VAT)

    A consumption tax added to the price of goods and services.

  • Value-Based Pricing

    Setting product prices based on the perceived value to the customer rather than just production costs.

  • VAT (Value-Added Tax)

    A consumption tax added to the price of goods and services.

  • VAT Registration

    The process of registering

  • Video Commerce

    The use of video content to promote and sell products online.

  • Viral Marketing

    A marketing strategy that relies on customers to spread the word about a product or service.

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