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E-Commerce Glossar
461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.
Search Engine Marketing (SEM)
Paid advertising on search engines to promote products or services.Search Engine Optimization (SEO)
The practice of optimizing a website to improve its visibility in search engine results.Search Engine Optimization (SEO) Audit
A comprehensive analysis of a website's SEO performance and areas for improvement.Search Engine Results Page (SERP)
The page displayed by a search engine in response to a user's query, containing search results and ads.Search Engine Results Page (SERP) Ranking
A website's position in search engine results for a specific keyword or query.Seasonal Demand
Fluctuations in customer demand based on seasons, holidays, or events.Self-Checkout
An automated checkout process that allows customers to complete purchases without human assistance.Shipping Carrier
A company responsible for transporting packages from the seller to the customer.Shipping Rate Calculator
A tool that calculates shipping costs based on factors like weight, destination, and delivery speed.Shopping Cart
Software that allows customers to select and purchase products.Shopping Cart Abandonment
When a shopper adds items to their cart but does not complete the purchase.Shopping Cart Abandonment Rate
The percentage of users who add items to their shopping carts but do not complete the purchase.Shopping Cart Integration
Connecting an E-commerce platform to third-party services like payment gateways or shipping providers.Shopping Cart Software
Software that allows customers to add and manage products in their online cart.Shopping Feed Optimization
The process of optimizing product data feeds for better performance in advertising platforms.Site Speed Optimization
Improving the load time and performance of a website.SKU (Stock Keeping Unit)
A unique identifier for each product or item in inventory.SKU Rationalization
The process of evaluating and optimizing product inventory to eliminate underperforming SKUs.Smart Recommendations
AI-driven product suggestions based on user behavior and preferences.Social Commerce
The integration of E-commerce with social media platforms to facilitate buying and selling.Social Listening
Monitoring social media channels for mentions of a brand, competitors, or industry topics.Social Proof
A psychological phenomenon where people look to others' actions to guide their own decisions, often leveraged in marketing.Split Payment
Allowing customers to pay for a purchase using multiple payment methods.Split Testing
Another term for A/B testing, comparing two versions of a webpage or app feature to determine which performs better.
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