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E-Commerce Glossar

461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.

  • Referral Program

    A program that rewards customers for referring new buyers to a business.

  • Refund Policy

    A set of rules and guidelines outlining the process for customer refunds.

  • Remarketing

    Displaying targeted ads to users who have previously visited a website or interacted with specific content.

  • Replenishment Alerts

    Notifications that remind customers to reorder consumable products.

  • Responsive Checkout

    A checkout process optimized for different devices, including desktops, tablets, and smartphones.

  • Responsive Design

    Web design that adjusts to different screen sizes and devices.

  • Responsive Design Testing

    Evaluating and ensuring that a website's design is functional and visually appealing on various devices and screen sizes.

  • Responsive Email Design

    Designing email templates that adapt to various screen sizes and devices.

  • Responsive Web Design

    Designing websites to adapt and function well on various screen sizes and devices.

  • Retargeting Ad

    An advertisement shown to users who have previously interacted with a website or brand.

  • Return Merchandise Authorization (RMA)

    A process for handling product returns and exchanges.

  • Return on Ad Spend (ROAS)

    A metric that calculates the revenue generated for every dollar spent on advertising.

  • Return on Investment (ROI)

    A measure of the profitability of an investment or marketing effort.

  • Revenue Leakage

    The loss of potential revenue due to inefficiencies, errors, or fraud.

  • Revenue Model

    A framework or strategy for generating income in a business.

  • Revenue Per Visitor (RPV)

    A metric that calculates the average revenue generated per website visitor.

  • SaaS (Software as a Service)

    Software delivered via the internet on a subscription basis.

  • Sales Channel

    A platform or medium through which products are sold, such as online stores, marketplaces, or social media.

  • Sales Funnel

    The path that potential customers follow, from awareness to purchase.

  • Sales Tax

    A government-imposed tax on the sale of goods and services.

  • Sales Tax Compliance

    Ensuring a business correctly collects, reports, and remits sales tax.

  • Same-Day Delivery

    A shipping option that guarantees delivery on the same day the order is placed.

  • Same-Day Pickup

    A service that allows customers to order online and pick up their items the same day.

  • Scalable E-commerce Platform

    A platform that can handle growth in traffic, products, and transactions without performance issues.

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