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E-Commerce Glossar

461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.

  • Product Feed Management

    The process of optimizing and updating product data feeds for advertising and listings.

  • Product Lifecycle

    The stages a product goes through from introduction to decline.

  • Product Lifecycle Management (PLM)

    The process of managing a product from its initial concept through development, launch, and retirement.

  • Product Listing Ads (PLAs)

    Paid advertisements that showcase products and pricing in search engine results.

  • Product Recommendations

    Suggestions made to customers for additional products based on their browsing and purchase history.

  • Product Review

    An evaluation or assessment of a product's quality, features, and performance.

  • Product Taxonomy

    The hierarchical classification of products into categories and subcategories.

  • Product Variant

    A specific version of a product that differs in attributes like size, color, or style.

  • Progressive Web App (PWA)

    A web application that provides an app-like experience on mobile devices.

  • Purchase Intent

    The likelihood that a consumer will buy a product based on their behavior and interactions.

  • QR Code

    A two-dimensional barcode that can be scanned with a smartphone to access information.

  • QR Code (Quick Response Code)

    A two-dimensional barcode that can be scanned with a smartphone to access information or a website.

  • Quality Assurance (QA)

    Testing and evaluating products and systems to ensure quality and reliability.

  • Quality Assurance (QA) Testing

    The process of systematically testing software or products to identify and fix defects or issues.

  • Quality Control

    Procedures and measures to ensure that products meet established quality standards.

  • Quality Management System (QMS)

    A set of processes and procedures to ensure product quality and consistency.

  • Quality Score

    A metric used in online advertising to measure the relevance and quality of ads and landing pages.

  • Quality Score (Google Ads)

    A metric used by Google Ads to assess the quality and relevance of advertisements and landing pages.

  • Quantitative Data

    Numerical data used for statistical analysis and measurement, such as sales figures or website traffic.

  • Quick View

    A feature that allows users to preview product details without leaving the current page.

  • Quote Request

    A process where customers request pricing information for specific products or services.

  • Recommerce

    The buying and selling of pre-owned or refurbished products online.

  • Referral Code

    A unique code used to track referrals in marketing campaigns.

  • Referral Marketing

    A strategy where businesses encourage customers to refer others to their products or services.

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