WISSENSDATENBANK

E-Commerce Glossar

461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.

  • Payment Processing Fees

    Charges imposed by payment processors for processing online transactions.

  • Payment Processor

    A financial service provider that handles payment transactions on behalf of businesses.

  • Payment Tokenization

    Replacing sensitive payment card information with a token for enhanced security.

  • PCI DSS

    Payment Card Industry Data Security Standard - security standards for handling credit card information.

  • PCI DSS (Payment Card Industry Data Security Standard)

    Security standards for handling credit card information.

  • Personalization

    Tailoring content and product recommendations to individual users based on their preferences.

  • Personalization Engine

    Technology that customizes content, product recommendations, and offers based on user behavior.

  • Personalized Recommendations

    AI-driven product suggestions tailored to a user's browsing and purchase history.

  • Pick and Pack

    A fulfillment process where items are picked from inventory and packed for shipment.

  • Post-Purchase Survey

    A questionnaire sent to customers after a purchase to gather feedback.

  • Post-Purchase Upsell

    Offering additional products to customers after they have completed a purchase.

  • Pre-Order

    Allowing customers to purchase products before they are officially released.

  • Predictive Analytics

    Using historical data and algorithms to predict future trends or customer behaviors.

  • Predictive Search

    A search feature that suggests results as users type their queries.

  • Price Anchoring

    A pricing strategy where a higher-priced item is displayed alongside a discounted item to influence buying decisions.

  • Private Label

    Products manufactured by one company but sold under another company's brand.

  • Product Attributes

    Characteristics or features that describe a product, such as size, color, or material.

  • Product Bundling

    Offering multiple products or services as a package deal at a discounted price.

  • Product Catalog

    A comprehensive list of products available for sale, often organized with detailed descriptions and pricing.

  • Product Comparison Tool

    A feature that allows customers to compare multiple products side-by-side.

  • Product Data Feed

    A structured file containing product information used for online advertising and listings.

  • Product Description

    Detailed information about a product, including specifications, features, and benefits, used to inform and persuade potential buyers.

  • Product Drop

    A marketing strategy where new products are released in limited quantities to create hype.

  • Product Feed

    A structured file containing information about products available for sale, used for listing products on various platforms.

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