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E-Commerce Glossar

461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.

  • KPI Dashboard

    A visual representation of key performance indicators to monitor and assess business performance.

  • KPI Tracking

    Monitoring and analyzing Key Performance Indicators to assess the success of marketing campaigns or business operations.

  • Landing Page

    A web page designed for a specific marketing or advertising campaign.

  • Landing Page A/B Testing

    A technique where two versions of a landing page are compared to determine which one performs better.

  • Landing Page Builder

    A tool or software used to create customized landing pages for marketing campaigns.

  • Landing Page Conversion Funnel

    A visual representation of the steps users take to convert on a landing page, including initial visit, engagement, and conversion.

  • Landing Page Conversion Rate

    The percentage of visitors to a landing page who take the desired action, such as completing a form or making…

  • Landing Page Optimization

    Techniques to improve the effectiveness of landing pages in converting visitors.

  • Landing Page Split Testing

    Comparing different versions of a landing page to determine which performs better.

  • Last-Mile Delivery

    The final step in the delivery process, where goods are transported from a distribution center to the customer.

  • Lead Conversion Rate

    The percentage of leads that are converted into paying customers.

  • Lead Generation

    The process of identifying and attracting potential customers.

  • Lead Magnet

    A free resource or incentive offered to attract potential customers and collect their contact information.

  • Lean Inventory

    A strategy that minimizes excess inventory while meeting customer demand efficiently.

  • Lifetime Value (LTV)

    The total revenue a business expects to earn from a customer over the duration of their relationship.

  • Live Chat Support

    Real-time online customer support through chat messaging, allowing businesses to assist customers quickly.

  • Localization

    Adapting content, products, or services to meet the needs of a specific geographic market.

  • Logistics Partner

    A third-party company that handles shipping, warehousing, and distribution for E-commerce businesses.

  • Loyalty Marketing

    Strategies and programs aimed at retaining and rewarding loyal customers.

  • Loyalty Program

    A marketing strategy that rewards customers for their repeat business and brand loyalty.

  • Machine Learning

    A type of artificial intelligence that enables systems to learn from data and improve over time.

  • Market Basket Analysis

    Analyzing customer purchase patterns to identify products frequently bought together.

  • Marketing Automation

    Using software and technology to automate repetitive marketing tasks and workflows.

  • Marketplace Aggregator

    A platform that consolidates products from various sellers into one website.

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