WISSENSDATENBANK

E-Commerce Glossar

461 Fachbegriffe aus der Welt des E-Commerce — auf Deutsch und Englisch erklärt. Von A wie Abandoned Cart bis Z wie Zero-Trust Security.

  • 404 Error

    A standard HTTP response code indicating that the server could not find the requested web page.

  • A/B Testing

    A method of comparing two versions of a web page or email to determine which performs better.

  • Abandoned Cart

    When a shopper adds items to their online cart but does not complete the purchase.

  • Abandoned Cart Recovery

    Strategies and tactics aimed at re-engaging users who have abandoned their shopping carts.

  • Abandonment Rate

    The rate at which users abandon a process or action, such as cart abandonment or form abandonment.

  • Account Takeover Fraud

    A type of fraud where attackers gain unauthorized access to a user's account.

  • Account-Based Marketing (ABM)

    A targeted marketing strategy focused on specific accounts or businesses.

  • Ad Click-Through Rate (CTR)

    The percentage of users who click on an advertisement after viewing it.

  • Ad Impression

    The number of times an ad is viewed by users, regardless of whether they click on it.

  • Ad Network

    A platform that connects advertisers with publishers who display ads on their websites.

  • Ad Retargeting

    Displaying ads to users who have previously visited a website or interacted with certain content.

  • Affiliate Dashboard

    A platform where affiliates can track their performance, commissions, and traffic sources.

  • Affiliate Link

    A unique URL provided to affiliates for tracking referrals and earning commissions.

  • Affiliate Marketing

    A marketing strategy where businesses reward affiliates for driving traffic or sales to their website.

  • Affiliate Marketing Network

    A platform that connects affiliate marketers with a network of advertisers offering affiliate programs.

  • Affiliate Marketing Program

    A structured system where affiliates promote a company's products or services and earn commissions for sales or leads.

  • Affiliate Network

    A platform connecting advertisers and publishers for affiliate marketing partnerships.

  • Affiliate Program Commission Structure

    The model that defines how affiliates are compensated, such as per sale, per click, or per lead.

  • AIDA (Attention, Interest, Desire, Action)

    A marketing model representing the stages a customer goes through in the purchase process.

  • Algorithm

    A set of rules and calculations used by search engines and recommendation engines.

  • Analytics Dashboard

    A user interface that visually displays key performance metrics and data insights.

  • AOV (Average Order Value)

    The average amount spent by a customer in a single order.

  • API (Application Programming Interface)

    A set of rules and protocols that allows different software applications to communicate with each other.

  • API Integration

    Connecting different software systems to enable data sharing and functionality.

Bereit für Ihren E-Commerce Erfolg?

APOLLOBASE begleitet Sie bei der Umsetzung Ihrer E-Commerce Strategie — von der Plattformwahl bis zum Go-Live.
Kostenlose Erstberatung