You want to take your ECommerce architecture to the next level and detach the functionality of the front-end of your online store or website from the back-end commerce functionality. A headless commerce system means that the front-end can be edited and updated without affecting the back-end.
As a digital agency, we work with Spryker, among others, to implement such architectures. The advantage of headless commerce systems is that there are many smaller stand-alone solutions that all communicate with each other – this is the difference from the old full-stack approaches that usually only addressed the desktop PC. These headless commerce systems are able to adapt a store for different channels and thus provide a consistent user experience across mediums and channels.
Headless commerce systems have the advantage that they can easily adapt to the challenges and developments that CMS systems have today in e-commerce. In ECommerce, you no longer use just one channel – your own online store – as a sales platform. Today, channels such as Amazon, Ebay, special B2B sales platforms, voice commerce via Amazon Alexa as well as the classic online store above desktop and mobile are the channels that a system must play easily and quickly. With a headless commerce system, you can dock the previously determined channels and platforms via Apis and test whether everything works without having to adjust much on the back end.
We work closely with you to design a headless commerce architecture for you, because there is no out-of-the-box solution for such a complex environment. The solutions must always be developed individually with the customer. Because in addition to the many channels for addressing customers is the multitude of channels. During the conception phase, it is necessary to check exactly where and how the customer approach has to be developed so that the target group also converts.
The complete package of a traditional e-commerce platform, unlike a headless e-commerce system, doesn’t offer the flexibility to connect everything you need through different interfaces. Nowadays it is important to be as customizable as possible when it comes to customer acquisition. In summary, a headless commerce system, compared to a rigid e-commerce system, keeps all possibilities open through the interface connections. By using a headless commerce system, you can optimize the customer journey even better.
Another difference is that headless commerce systems simplify changes in the front-end, which is detached from the back-end. This means that developers are no longer restricted in their actions and no longer have to worry about whether any databases in the back end are affected when working on the front end. With the new headless commerce systems, all you need to do is schedule a corresponding API call. When redesigning your online store, you now have the opportunity to completely redesign the shopping experience for your customers.
By switching to a headless commerce system, you can adapt your online store with more flexibility to the times in which the online world changes seemingly every second. New platforms are constantly appearing and disappearing. Only companies that can react quickly to these circumstances are the companies that will be successful in the long term.
The microservices in headless commerce systems have the great advantage that they can be set up quickly without lengthy tests and can thus quickly open up new sales channels for the company. This high level of customizability and flexibility makes it possible to open up all the necessary sales channels and tailor them appropriately to the target group. The result is that traffic and conversions go up and thus an agile headless commerce system has a direct impact on the company’s success.
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Bismarckplatz 4 70197 Stuttgart Germany
Bismarckplatz 4 70197 Stuttgart Germany